The first generation of the Mitsubishi/Fuso Canter light-duty truck came onto the market in March 1963 in Japan – 56-years and some eight generations later the humble Canter has established global sales in the vicinity of four-million units.

In Australia, Canter enjoys a long tradition having been sold for more than 40-years. This little truck claimed its place in Australia as a household name, when Mitsubishi was the first Japanese truck company to introduce a light-duty wide cab-over-engine (COE) in 1978. The model was launched using the very novel and memorable ‘Not so Squeezy’ TV commercial, using Sumo wrestlers to promote Canter’s superior interior space – which many of you will recall.   

Today, the Sumos and the ‘Not so Squeezy’ catch phrase are still synonymous